Online business is most attractive one for any anyone. Knowing that fact that you are able to earn better a lot of people in the field by just making a few clicks is just marvelous. Online business is much in trend and practice these days. Yet we see a lot number of people giving up on this business before even reaching their peak. The question is why? This is because most people take it too casually to plan and deliver target audiences through virtual outlets. It may seem easy to run an online business but flourishing it is another thing. Remember, the market is full of customers along with your competitors as well. So what could be the possible reasons that are causing you to lag behind? Here are few things you may keep a check upon:
1. Unclear and Ambiguous Website
According to e-world analysis, user gives 37 sec. Approx. To a site figuring out whether he should stay here or leave. If your site is burdensome with flashing ads, too much tabs and unclear interface user is very much likely to shift to another one. This is main reason behind cart abandonment. How can you make him buy your services or products if you don’t make him stay? Make your website clear, user friendly, nice interface and no interruptions of flashing messages.
2. You Don’t Have People’s Subscriptions
The worst way to run an online business is relying on social media for your promotion and connectivity with audiences. Get it clear that social sites do give you audience but you have to make people subscribe and sign up with email as well. This will give you a chance to reduce risks of changing social media policies. Moreover, you will develop a more intimate and personal relation with your client. If you don’t have signed up i.ds you can never imagine staying connected to your visitors and clients effectively.
3. Your “About Us” Doesn’t Engage Your Customer
Remember one thing, unless you are relevant, clear and offer second person’s concern you are not going to attract people. Your “about us” is just like your first impression. It will last only if you make people realize that you’re every success every accomplishment and every service is for their sake. Not yours. Using third person leaves the subject’s importance in darkness. Highlight your business in second person, targets to the first person i.e., your customer.
4. You are Not Good at Building an Audience
This is an era of technology and mass content. You have to get it that information, offers, products and services are being bombarded on today’s consumer all the day long. What you need to do is build your audience and interact with them. Only an official page isn’t enough for you to reach audiences. Have YouTube videos, social media forums and groups. You can make your audience remind you through different polls and publicity tactics. Make sure you are always there to make your presence noticed and engaged by them. Otherwise, you will not be in stories anymore.
5. You are Not an Active Seller
By all means you have to sell. This is your end goal as well as your one step action. If you are not offering enough content, products and services then you will not survive any longer. Things click in user’s mind after seeing it multiple times. Don’t hesitate to sell all the time. This is because they are not getting every time you sell. The more you sell the more customers you are supposed to have. Need has to be created. It will only be created if you are giving them opportunity to see what you are selling. It is that simple.
6. You Don’t Have Multiple Sources for Income
There is one rule for business and that is to face loss and wait for profits patiently. If you are relying on one stream of online business then you are going to end up with zero balance very soon. Keep your hands on multiple streams so that you always have “financial backup” for your turned down businesses by the other one’s profits. This will also help to expand your horizon of experiences, public relations and dealings. Most importantly you will have comfort of mind for focusing the things