By putting the VeriSign SSL with EV, the customers and the visitors on your website consider that they are secured. This certificate (VeriSign SSL with EV) is an easy and reliable way to depict the people that whatever they transact on the site would be secured. And this sign also shows that what you say is actually what you are! The green address bar happens also to be much difficult for the nasty websites to emulate.
It has been witnessed that the EV SSL Certificates proved to be the effectual defense defense against identity theft, malware and phishing scams. The customers of VeriSign EV have gone through noteworthy enhancement in the completed web site transactions getting laced with the average increase of 17.8% (from 32 case studies in 11 countries).